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Research
2021 Dealer Study
What role did the pandemic play in digital retailing? How much of the sales process is happening online? Are dealers planning to change their process? MAX Digital, in conjunction with Erickson Research, surveyed automotive dealers to learn more.
2020 Dealer Study
How is digital retailing changing the landscape for dealers as they head into 2020? What changes do they expect to best engage customers online and offline? The expansion of digital retailing presents unique opportunities MAX Digital explored in the fourth annual dealer insights survey.
2019 Dealer Study
Where are the profits going? More importantly, how can we get them back? MAX Digital, in conjunction with Erickson Research, surveyed 400+ automotive dealers across the United States to learn more.
