Whitepapers

MAX Digital has more than 20 years working in the automotive industry, and in that time we’ve come up with some ideas we think are worth sharing.

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Whitepapers

Learn How To Stop The Drop With Our Market-Based Vehicle Pricing Method

If you want to survive in the current climate, you need to set your prices based on the market value of each car in your inventory. That means you’re already pricing below the market value for most vehicles. What do you do when a customer shows up and wants you to drop the price further? Find out how you can defend your bottom line against unnecessary discounting.

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Connect With Your Customers: Understanding the Car-Buying Journey

The car-buying process has changed in large part because consumers have more tools at their disposal than ever before. But when they get to the showroom, customers still expect to haggle and negotiate you down from your fair price. Understanding the four key steps of today’s car buying journey will help you adapt to the needs of modern shoppers while still protecting your margin.

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Retail Revolution: Challenges Posed by the Digital Era Inspire Dealers to Adopt People-first Processes

When shoppers arrive at your dealership, they’re hoping to speak with a consultant — not a “salesperson.” They want to get in and out of the dealership quickly, and they want to feel good about the price they’re offered. How can you use technology to meet and exceed customer expectations?

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