Whitepapers

MAX Digital has more than 20 years working in the automotive industry, and in that time we’ve come up with some ideas we think are worth sharing.

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Whitepapers

Trade-In Transformations: Finding More Gross

Customers want to feel involved in the car-buying process. By using collaborative showroom tools, you can create a transparent, transformative experience that will lead you to an increase in your front-end gross. Learn more about how Fremont Management Co. and other dealer groups are giving customers a role in their trade-in appraisal process.

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Perfect Storm Analysis: FirstLook Market Alert

Disruptive economic shocks like the one we are in bring tremendous risks along with ample opportunities. The Perfect Storm Analysis is named for the impact of the three storm fronts converging to depress used car values right now: Damaged Consumer Confidence, Record Off-Lease Supply and New Car Incentives. Despite these pressures, consumer-facing retail values show a very limited market correction in retail pricing to date.

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MAX Consumer Insights: COVID-19 Impact on Consumers

We surveyed over 3000 people between the ages of 25 and 55 to understand how interest in purchasing a vehicle for this core automotive buying audience has changed due to the coronavirus outbreak. While there are some significant shifts particularly in terms of delay, the dealership-based purchase process is extremely robust and more trusted than alternate channels to complete a purchase during this crisis.

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