Congratulations to Herb Chambers BMW of Medford, MAX Digital's November Dealership of the Month

November 22, 2022


We are delighted to announce that Herb Chambers BMW of Medford is MAX Digital's November Dealership of the Month.

Herb Chambers BMW of Medford provides a vast selection of top-quality new BMW models, as well as used vehicles of all makes and models to the Medford area of greater Boston. As part of the Herb Chambers group, the store takes pride in delivering customer experiences that go above and beyond expectations. In fact, the group's dedication to providing next-level service was born from the very experience that launched Herb's own career in automotive.

On one particular day, an encounter buying a vehicle made Herb question how a dealer should be interacting with consumers. After a less-than-stellar engagement, Herb turned around and purchased the dealership who provided the unfavorable experience. It is this mentality that BMW of Medford still runs on today. While its focus is on used inventory, the store makes it a point to meet every customer's unspoken needs.

"Herb Chambers challenges his stores to be the absolute best in everything they do. That's why we use MAX Digital. There are plenty of other solutions in the industry, but between the reports, dashboards, and ability to properly appraise vehicles, MAX Digital is such a great integrated system that it helps us purchase 90% of our inventory and move it with the dedicated specific model day supply report. We never over-appraise or under-appraise. MAX is that good."

— James Grammas, General Manager at Herb Chambers BMW of Medford

But Herb Chambers doesn't stop at the dealership. His goal is to extend into the community. Never wanting to be second best, Herb puts the onus on his dealers to look at everything when it comes to business. At the end of the day, whether that means a heightened experience, community engagement, or turkeys for families during Thanksgiving, BMW of Medford is proud to be a part of the Herb Chambers family.

The ultimate focus on customer experience truly sets Herb Chambers BMW of Medford apart from other dealerships.

Learn more about Herb Chambers BMW of Medford, their dedication to the community, and their goal of creating a new level of the customer buying experience.

Congratulations to the whole team!


Herb Chambers BMW of Medford uses MAX Inventory and MAX Ad & Syndication.