Congratulations to Lake Auto Group, MAX Digital’s February Dealership of the Month

February 22, 2022

We are delighted to announce that Lake Auto Group is MAX Digital’s February dealership of the month.

Lake Auto Group, which includes Lake Ford and Lake Chevrolet, provides a vast selection of the latest new Ford and Chevrolet models, as well as top-quality used vehicles. Lake Chevy has been a fixture in the community since 1923. Lake Ford has been operating since 1997. The family-owned Milwaukee-based auto group believes in community, teamwork, and customer service. They are gearing up for a centennial celebration for their Chevy store next year.

"For the last 8 years, we have used MAX products for all our used vehicle operations…from acquisition to vehicle merchandising. And since we don’t have an internal BDC, we can leverage MAX Digital Showroom to enable our sales team for greatness. Simply put, MAX Digital enables our team to do our jobs better, faster, and more efficient."

— Jamie Enders-Bonk, Digital Marketing Director at Lake Auto Group

As a fixture in the community, Lake Auto Group emphasizes getting involved. For them, it is the people of the community and the customers that motivate the auto group to perform at the highest caliber possible. They contribute to several causes, with a focus on being involved with youth sports in their own backyard.

Learn more about Lake Auto Group, their dedication to the community, and their goal of providing next-level customer experiences.

Congratulations to the full team!


Lake Auto Group uses MAX Digital Showroom, MAX Ad and MAX Inventory