Congratulations to Rocky Mountain Yeti Afton, MAX Digital’s July Dealership of the Month

July 22, 2021

We are delighted to announce that Rocky Mountain Yeti Afton is MAX Digital’s dealership of the month.

Rocky Mountain Yeti Afton, part of the Rocky Mountain Yeti Group, serves the greater Wyoming area and provides a vast selection of the latest new Chrysler, Dodge, Jeep, and Ram models and top-quality used cars. The Rocky Mountain Yeti Autogroup was created in 2017 with one mission: power adventure through mobility.

The Rocky Mountain Yeti Auto Group’s eight locations are a collection of CDJR, Ford, Buick, GMC, Cadillac, Honda, and Mazda dealers throughout the states of Wyoming and Oklahoma. As a dealership, they take every opportunity to enable adventure and provide a new and exciting experience for customers and employees alike.

“We're currently using all of the MAX Digital products. Specifically, the MAX Appraisal tool allows us to price vehicles with all the information needed. With the market data at our fingertips, we've been able to let our customers and salespeople have confidence in pricing. We're all about transparency, so allowing us to ‘pull back the curtain’ on why a vehicle is priced a certain way allows us to focus on the experience rather than making interactions all about price negotiation.”

-Tel Johnson, Marketing Specialist at Rocky Mountain Yeti Afton

All of the Rocky Mountain Yeti dealerships love to participate in the community and support the areas they call home. For example, their incredible team at the Legend Driven stores in Lawton, OK developed a "Community Ignition" initiative to help support and give back to the communities. Last year, they were able to raise over $100,000 for the non-profits that serve Southwest Oklahoma. On top of that, Rocky Mountain Yeti Afton was able to donate a free new car to one of the several thousand supporters in the community that contributed towards this cause. Everything Rocky Mountain Yeti Afton does is guided by a core belief: BORING SUCKS!

Learn more about Rocky Mountain Yeti Afton, their dedication to elevating their community, and their commitment to powering adventure through mobility.

Congratulations to the full team!


Rocky Mountain Yeti Afton uses MAX Inventory, MAX Ad, MAX Digital Showroom, and MAX My Trade