DrivingSales Executive Summit Preview

September 17, 2021

The DrivingSales Executive Summit is right around the corner. Now is the time to plan out your agenda and prepare to get the most out of your DSES experience. This year’s show is going to be a jam packed event with lots of learning and networking opportunities. MAX Digital’s Tim Scoutelas, Director, Strategic Accounts, will be joined by James Bingham, Pre-Owned Sales Director at Hendrick Pleasanton Auto Mall, to teach attendees how to create a collaborative, transparent, and customer-friendly buying approach.

The goal of the session, “The Customer Buy Center: A Better Way to Build Inventory“, will be to help stores drive traffic, retail sales, and to increase profits across the entire dealership. Simply put, the customer buy center is a better way to build inventory. Now more than ever before, obtaining inventory is critical to the success of automotive dealerships across the country.

The consumer-sourced trade is the most profitable source of inventory for a dealership. Savvy used car departments will optimize every opportunity to source this inventory, especially those right at their doorstep. The trade-in process, while executed and managed by the pre-owned team, is an essential part of the new car transaction. Dealers who focus on a buying approach that is collaborative, transparent, and customer-friendly can see increased traffic to their store, more retail sales, and increased profits across the board.

In particular, the session will offer many opportunities for dealers to learn how to improve their customer buying center. Key takeaways will include how to involve the customer in the trade-in so they understand the logic behind their vehicle valuation. The session will also highlight how to create a transparent and trustworthy shopping experience and increase efficiency without having to haggle prices. Lastly, dealers can expect to learn how to capture trade-ins at a lower acquisition cost and increase profit in front-end gross.

This year’s DrivingSales Executive Summit is gearing up to be an excellent show. If you are attending live in Las Vegas this year, be sure to check out Tim Scoutelas and James Bingham’s session about building inventory with a customer buy center. The workshop is on October 11 at 9:30am.