MAX Digital Announces in-Market Retail (iMR) program with General Motors

March 10, 2020

MAX Digital Announces in-Market Retail (iMR) program with General Motors

Participating GM dealers can significantly reduce expense on high-performance MAX Digital products.

CHICAGO — March 10, 2020— MAX Digital, a leading data-driven software provider for automotive dealers, announced that it has been selected by General Motors as a turnkey program provider for its in-Market Retail (iMR) program.

Using their iMR funds, participating GM dealers can now receive GM iMR co-op match on their purchase of services from MAX Digital as a turnkey vendor for inventory management with approved products of MAX Pricing & Appraisal and MAX Ad & Syndication. MAX Ad & Syndication gives dealerships access to the extensive MAX data platform with a library of over 500 million vehicle attributes, broad off-brand OEM build data coverage and over six million unique vehicles updated in the market listings daily. The integrations, write back capabilities and exceptionally clean feeds to hundreds of sites and services deliver system-wide updates effortlessly.

“Managing the full digital eco-system for each vehicle can be challenging. We are proud to make it easier, while helping GM dealers drive down their monthly costs,” said MAX Digital Executive Vice President Mike Cavanaugh. “It’s rewarding to give our GM dealers access to these top tier tools at a low cost with a meaningful match from GM.”

Both existing and future GM MAX Digital customers are now eligible for reimbursement using their iMR funds. MAX Digital currently works with some of the GMs largest dealer groups, including Hendrick Automotive Group, Lithia Motors and Luther Automotive. General Motors is the largest American-based automotive company with more than 19,000 dealers across the world. Its core automotive brands include Chevrolet, Buick, GMC, and Cadillac.

GM Dealers can visit to learn more.

About MAX Digital
MAX Digital creates experiences that drive success. Guided by a deep understanding of the car buyer and the opportunities in retail environment, MAX delivers people-friendly digital retail solutions that work. With unmatched vehicle merchandising data, advanced analytics and extensive consumer testing, MAX helps dealerships thrive by exceeding the rising expectations of today’s car shoppers. For more information visit

Media Contact
Kim Evenson | |847.858.6097