MAXDigital Strengthens Leadership Team, Focuses on “Stop the Drop” Campaign

October 5, 2016


MAXDigital Strengthens Leadership Team, Focuses on “Stop the Drop” Campaign
Digital Retailing solutions help auto dealers maintain gross profits

CHICAGO — October 5, 2016 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today that Patrick McMullen, previously the SVP of Customer Success, will now be the company’s SVP of Strategy and Innovation. He will be traveling the country to deliver the company’s “Stop the Drop” message which helps dealers maintain gross profits and transform the way they deliver value during every sale.

Additionally, Rebecca Oistad has joined MAXDigital as the company’s VP of Marketing. In her new role, she will focus on building brand awareness, leading marketing communications, and driving demand for the company’s Digital Retailing and inventory management software solutions.

“To stay competitive in the new digital auto retail industry, dealers must build trust and communicate value to maintain their market-based price,” said Steve Fitzgerald, MAXDigital Chief Executive Officer. “Patrick and Rebecca will be instrumental in sharing how MAXDigital helps dealers navigate the changing buying process and retain their profits.”

McMullen has more than two decades of management experience in the automotive industry and has broad knowledge and industry expertise in pre-owned and digital retail operations. Since joining MAXDigital in 2007, he has impacted the company’s growth through his leadership of a customer-focused team that is responsible for ensuring client success, optimizing the product’s value, and driving insights. McMullen has held positions at Enterprise Rent-a-Car, CarMax, and as a Sales Manager in the financial services industry. He is a graduate of the University of Central Florida.

Prior to joining MAXDigital in August 2016, Oistad was the Senior Director of Marketing at Enlivant, a national senior living provider. At Enlivant, Oistad was responsible for leading the development of a new brand and building a new marketing operations platform and strategy. Prior to Enlivant, Oistad was VP of Digital Strategy and Business Development at Rand McNally. She holds an MBA from the Kellogg School of Management at Northwestern University and a Bachelor of Science in Biopsychology from the University of Michigan.

About MAXDigital
MAXDigital provides cloud-based software and mobile applications to the automotive industry. As the industry’s premium end-to-end software solution for automotive dealers, MAXDigital empowers more than 2,000 dealerships across the U.S. to manage inventory, increase gross profits and sell more cars through digital retailing. Founded in 2004 with the FIRSTLOOK inventory management product, the MAXDigital suite of products now includes the innovative MAX Ad®, a content generation and distribution system, MAX for Website®, a vehicle value and content creator for dealer websites, and MAX Digital Showroom®, a real-time inventory and pricing tool for desktop and mobile that builds trust and transparency with customers. For more information visit

Media Contact
Amanda Pollard