Accurate Retail Pricing for Auto Dealers

In today’s fast-moving automotive market, pricing has to walk a fine line; competitive enough to win the deal, but profitable enough to protect your margins. Too often, dealers chase sales and end up in what we call the “race to the bottom.”

Traditional market-based pricing enhances this problem. By averaging listed prices from dealer and third-party websites, dealers are forced into a cycle of constantly lowering prices just to keep up. The result? Undercut margins and lost profits.

And with seasonal shifts, regional demand, and supply fluctuations that can change the playing field overnight, dealers are second-guessing their retail pricing and leaving profits on the table.

That’s why we built ACV MAX Retail.

“Our goal with ACV MAX Retail was simple: eliminate the guesswork. Dealers shouldn’t have to wonder if they’re priced too high or leaving profit on the table. By combining AI with ACV’s unmatched data network, we’re giving dealers the confidence to price right, sell faster, and maximize profit from day one.”
- Ryan Walker, VP of Product at ACV

Stop the “Race to the Bottom”

ACV MAX Retail leverages modern artificial intelligence to predict accurate retail sale prices. By continuously analyzing real-world market and sales activity, consumer demand, and live pricing trends, dealers can protect their margins, avoid unnecessary discounts, and build consumer trust.

React Faster to Market Changes

While other tools rely on stale or inconsistent data, ACV MAX Retail is powered by real-time data streams. That means you can respond to market shifts the moment they happen, not weeks later when outdated reports catch up.

Always Getting Smarter

As markets evolve and more vehicles are priced and sold, ACV MAX Retail learns and refines its predictions, ensuring your pricing advantage only gets stronger.