From a 5% to a 40% closing rate
Combining the power of ClearCar and ACV MAX, Lester Glenn Auto Group unlocked a new revenue stream, grew consumer trade-ins, and built trust through accurate, transparent trade-in offers and accurate appraisals.
In today’s volatile market, marked by inventory shortages and fluctuating demand, Lester Glenn Auto Group needed a smarter way to acquire vehicles and maximize profitability. Traditional trade-in closing rates hovered at just 5%, leaving too many opportunities on the table.
By adopting ClearCar’s consumer acquisition tools and ACV MAX’s appraisal and inventory management platform, Lester Glenn reshaped its trade-in strategy.
ClearCar empowered the group to present transparent, condition-based offers to consumers creating trust and unlocking a new revenue stream.
ACV MAX provided reporting, analytics, and dynamic pricing insights that helped the group make profitable retail and wholesale decisions faster.
Together, the connected tools helped Lester Glenn capture nearly 40% of trade-in leads, a massive increase over their previous 5% closing rate.
In just months, Lester Glenn turned its trade-in process into a competitive advantage, powered by ACV’s data and growing suite of technology solutions.
“ClearCar has enabled Lester Glenn to create a trustworthy car buying experience that is easy, consistent, and transparent. It has unlocked a new revenue stream for consumer trade-ins at our dealerships.”
— Matthew Costanzo, Chief Strategy Officer, Lester Glenn Auto Group
.jpg)
