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Back to Basics: Transforming Your Staff into Instant Experts

August 19, 2021

There is one thing that will never go out of style. And that’s training. At some point, all of your staff will benefit from a refresher on new products, methods, and techniques. Especially as the digital aspect of the automotive retail industry continues to grow, training will be of increasing value. Luckily for you, there are tons of options available to turn your staff into instant experts. One such way to accomplish your goal of improved training is through deploying a digital showroom.

At its most basic level, a digital showroom creates opportunities for your staff to gain all the information needed to sell a vehicle. This solution puts all of the details about a car directly into the hands of your salespeople. When a salesperson is instantly able to answer any question a customer may have in regards to a vehicle, the overall experience will be elevated. Expectations will be exceeded for consumers and your staff will find their jobs easier than ever.

What would have taken a longer period of time is accelerated instantaneously. Training goes hand in hand with success. So, deploying a solution that will help your staff learn more about your lot’s inventory is a surefire way to transform your dealership. On top of that, using a digital showroom is a breeze and creates an incredibly engaging experience that starts with your staff and extends to your customer.

Moreover, when you train your staff to be instant experts, you create an environment where your team can directly answer the questions your customers want to know most. Your staff will be able to speak about the actual value of a car. Conversations surrounding market value comparisons, premium packages, high-value options, and full equipment details will come naturally to your everyone on your lot. A complete sense of empowerment will amplify their ability to not only sell, but to ensure your customers are receiving the best experience possible.

At the end of the day, providing next-level training prepares your staff to operate at the highest level. Specifically with a digital showroom, you are able to establish trust to build value. Customers will know that they are getting the best deal on a car because of the established transparency. Good training cements this and sets the tone for your dealership. Make trust and transparency part of your DNA.

As we make our way into the last portion of the year, now is the time to equip your staff with the tools necessary to help your dealership succeed. Put training at the forefront of your priorities. Especially with the way the market continues to fluctuate, it is critical that your staff be up to speed with the latest trends available. Don’t let them fall behind. Equip your sales team with the information they need to answer questions on the fly and quickly move new team members into a position to sell.

MAX Digital is your go to partner for launching a digital showroom for your training needs. Discover how easy it is to empower your salespeople to be instant experts on every vehicle on your lot. Schedule your consultation today and learn how MAX Digital can help out your dealership.