Business Development Centers: A Department to Invest In

March 16, 2020

Car buyers today are aware of the many choices they have. According to a 2019 study, over the course of their purchasing journey, they, on average, go to 4.2 automotive websites and visit 2.3 dealerships. What that means for auto dealerships is that there are many places in the sales funnel that can make or break their potential deal. It’s essential to cover all your bases at every step.

That’s where your BDC comes in. Your BDC sales team is often your first line of contact with the customer — taking calls and responding to those who reach out or show interest.

But why exactly is a good BDC team so important? And how can you help them be successful? Let’s take a look.

Why You Need a Rock-Solid Auto Sales Business Development Center

Build Relationships

Having a team dedicated to calling and taking calls from customers helps to increase engagement with the potential buyer from start to finish. That personal interaction can mean the difference between someone going to another local dealership and someone booking a test drive.

Streamline Customer’s Experience

Take away the frustrations that come with a cold walk-in to a dealership by ensuring you get the customer’s information, preferences, and concerns before they come in for a test drive. That way, the sales consultants can set the buyer up with the right car quicker. This means less time at the dealership for the customer, and the ability to make more sales each day for the sales consultant.

Increase Sales

With a team focused on floor traffic and a team focused on the phones, both can focus on their own goals. Generating leads and then closing deals can both happen at the same time — without splitting focus or detracting from any customer’s experience.

Arm Your BDC Team With the Information They Need

MAX Digital knows how important it is for your BDC team to be able to have the information they need at their fingertips. That’s why they created MAX BDC — a collaborative tool that allows your team to easily access the information they need to generate leads.

Here are just a few of the features you’ll find in this software:

  • Fast and easy search functionality, so your team can use conversational text to quickly find what they need.
  • Access to a wide breadth of vehicle-specific data to assist in getting people in for test drives, including: OEM package details, monthly payment estimates, integrated trade-in estimates, market value comparisons, and much more.
  • Easy scheduling capabilities so your BDC team can book and manage appointments in the app. Plus, this software integrates with all major CRM systems.
  • Customer notes and preferences are saved so anyone who meets them in-store can access the store and pick up where the BDC team left off.

Interested in seeing it in action? Reach out to schedule a free demo today.

Want to learn more? Visit our BDC Resource Library »