Congratulations Rick Hendrick Chevrolet Charleston, MAX Digital's September Dealership of the Month

September 22, 2020

Week over week, month over month Rick Hendrick Charleston delivers the trifecta. They are high volume, selling 200-250 vehicles a month and they do that with top customer satisfaction and solid gross margins. With the added stress of a global pandemic they kept the full team together and were ready to surge as volume came back.

Customers noted that the dealership was “spotlessly clean” and “felt completely safe.”

The Hendrick team uses the full MAX Digital suite of tools, but when it comes to driving the excellent performance they deliver their favorites in Charleston are FirstLook and MAX My Trade. Aaron Luna, Used Car Manager, shares why:

“People have already done their twelve plus hours of homework. When a customer comes in, we all see that we price accordingly. The customer probably wouldn’t have come in if we weren’t already in line with the market. The MAX tools help you catch up with your customers. The best results are just defending our price. It’s more of a transparent buying decision.”

Tony Holmes, General Sales Manager adds, “The customer conversations are easier. The tools give us a process we follow every time.”

Beyond everything the team is doing in store they are true believers in community responsibility. The Hendrick Cares programs, delivering over 350 thousand bags of groceries and over 200 thousand holiday meals.

MAX Digital is delighted to recognize their performance as our Dealership of the Month for September. Congratulations to the full team at Rick Hendrick Chevrolet in Charleston!

Learn more about their success story.


Hendrick Automotive Group uses many MAX Digital products including: FirstLook | MAX BDC | MAX My Trade | MAX Digital Showroom | MAX Ad