Congratulations to Pritchard Family Auto, MAX Digital’s June Dealership of the Month

June 22, 2023


We are delighted to announce that Pritchard Family Auto is MAX Digital’s June Dealership of the Month.

Pritchard Family Auto provides a vast selection of top-quality new and pre-owned vehicles, representing 11 auto brands across six locations. The group has been a fixture in the North Iowa community going on five generations, offering commercial as well as retail sales.

Founded in 1913, Pritchard’s is a family-owned company with over 250 employees in 12 locations. The businesses include Pritchard Family Auto Stores, Worldwide Equipment Sales, Streetrod Golf Cars, and Pritchard Commercial Sales.

Beginning as a humble Ford dealership in 1913, Pritchard Family Auto has grown into a powerhouse providing everything from eBikes to tow trucks. The company’s legacy and dedication has elevated them to be the number one commercial RAM dealer in the nation.

Their ‘one team’ mentality starts with leadership and extends through the entire organization. From financing to leasing, no matter what department an employee works in, they are an integral part of Team Pritchard. 

As a nationally known, locally grown operation, Pritchard’s continues to grow their footprint in their backyard of North Iowa while extensively expanding their reach on a diverse scale to a national audience. All their success comes from offering a unique touch to automotive retail and operating with a community and family-focused feel. Because of this attention to detail, Pritchard Family Auto values partnerships, communication, and transparency above all else. That’s why they use MAX Digital to help achieve the results they need for their dealerships.

"As an agile and dynamic company, Pritchard Family Auto feels comfortable with the way MAX does business. I know their support and customer service departments are always there for me. A lot of people can put out a decent product, but to stand by it with heart and dedication is important. When I’m in a time of need, I know who to call by first name. That’s what keeps me wanting to come back. MAX is a relationship, not just a vendor."

Isaac Tuttle, eCommerce Manager

As inventory management advances to match the needs of modern dealerships, it’s critical that vendors adapt their systems to be flexible in a way that allows automotive retailers to grow. “MAX’s versatility is second to none and I am excited to see what they can do with their new upgrades to the photo software,” added Tuttle. “They are willing to work with us and learn about our unique market. As an organization, MAX is dedicated to helping us expand while accommodating our requirements.”

Pritchard Family Auto will continue to push the boundaries by meeting the needs of diverse customers. This allows the organization to progressively provide to the community by producing career opportunities for the North Iowa area and beyond. Their goal is to be a one-stop shop for consumers.

Learn more about Pritchard Family Auto, their passion for building relationships, and their love for providing a diverse set of products and services for today’s modern consumer.

Congratulations to the whole team!


Pritchard Family Auto uses MAX Inventory, MAX Ad and MAX Digital Showroom.