No matter how you slice it, the automotive industry is poised for change. There are many factors disrupting the way cars are bought and sold. Good or bad, these changes are coming faster than ever before. Accompanying these shifts needs to be powerful solutions that work for the dealership of tomorrow. Today’s competition is fierce, as you are not only battling other dealers for market share, but are also facing OEM disruption via shortages and material costs. There needs to be a way for you to stay competitive even in the face of uncertainty. A shimmer of hope, a glimpse of the future, something that dazzles...like a digital showroom.
When discussing next-generation solutions, it is important that you differentiate between something that is simply attractive and something that is robust with features and delivers unparalleled value. Selling cars is about more than just moving products. It is a layered experience that includes F&I, salespeople, OEMs, the service department, and customers. Because of this, it is critical that you think of the process holistically.
You can’t silo departments and isolate customers anymore. In spite of all the noise going on, there is more attention to customer experience than ever before. You can no longer have style over substance. A digital showroom isn’t a flash in the pan. It isn’t some magic trick...well, at least it shouldn’t be. Too many vendors try to ply dealerships with the bait and switch. But at its heart, a digital showroom should be a tool that provides complete transparency for consumers while empowering staff members to be product experts. This is sales enablement at its finest.
When considering the deployment of a digital showroom, think through all the features that you want to see. Do you want real-time inventory and pricing information? How about up-to-date information on every single vehicle on your lot? With the right tool, you can access market comparisons, original OEM package information (including the package’s original MSRP), vehicle history reports, and price comparisons.
This is a total game-changer. Being chained to the sales desk is a thing of the past. Not knowing instant answers is yesterday’s problem. This is the dealership of tomorrow..all the information you need to sell a vehicle—instantly at your fingertips. Your salesforce will perform like superstars. And the customer experience will exceed expectations.
With everything going on in the automotive industry and the world at large, now is the time to get as competitive as possible. Consider your software solutions carefully. If you haven’t reevaluated your tools in a while, there is no better time than now. Cut through the disruptions and get your team on the path to success.
MAX Digital has helped countless dealerships across the country create roadmaps for achieving operational excellence. We aren’t just a vendor, we are your partner in increasing visibility, selling more cars, holding more gross, and providing the ultimate customer experience. Schedule your free consultation today.
