Heat the Summer Up at Your Dealership With These 5 Tips

July 19, 2021

Summer is in full swing. With the spring frenzy in the rearview mirror, now is the time to focus on getting back to a sense of normalcy. But how does your dealership heat things up during the third quarter? With a precise focus on inventory management, merchandising, and sales enablement! Let’s discuss the top five tips to get your summer game strong.

5. Update your inventory management system

Data is the key to unlocking a robust inventory management platform that works in harmony with your team. Without quality data, your lot will succumb to a variety of pitfalls. Stop using out-of-date systems. Instead, rely on a next-generation solution powered by the cleanest, most vibrant data around.

4. Be motivated by merchandising properly

Once again, data makes a difference here. You want traffic on your lot and your digital properties. So, you need to merchandise like a pro. Take the guesswork out of the equation and leverage data that will put eyes on your inventory. Automate vehicle listings and give customers true visibility into your vehicles.

3. Dazzle through the disruption with a digital showroom

Consumers are visual creatures by nature. So, give them what they want. Provide your customers with an opportunity to peruse your inventory with confidence. At the same time, you empower your sales team to exceed customer expectations by being instant product experts. It’s the perfect solution for anyone who steps onto your lot.

2. Provide true transparency on appraisals and trade-ins

How would you like to raise closing costs, maximize earnings, and increase customer satisfaction? Having a proper solution for managing trade-ins and appraisals can deliver just that. Examine how you are currently handling these processes and make a mature decision to deploy a solution that helps you while also assisting your customers.

1. Sales enablement made simple

Allow your solutions to help you sell better. Equip your staff with tools that help them excel. It isn’t about working harder when you can work a lot smarter. Sales enablement doesn’t have to be difficult either. Simply find the right stack of solutions that operate in a fashion to help you sell smarter during every customer interaction. (Hint, hint: not sure where to look? Click here!)

Summer is your time to shine. Put your dealership on the path to success by investing in the right tools necessary to help you achieve your goals. Sell more vehicles while holding more gross on each and every transaction. We may not know what is around the corner, but what we do know is that MAX Digital is your go-to partner for navigating the ups and downs of the automotive retail industry. Find out more by scheduling a free consultation today.