Here’s What Happened at the 2017 Digital Dealer Conference

October 2, 2017

Hundreds of representatives from the country’s biggest automotive dealers, dealership software companies, and automotive marketing experts met at the iconic Paris Hotel and Casino in Las Vegas, Nevada, for =Digital Dealer 23.

From September 18-20 these industry leaders shared ideas and strategies on how dealerships can thrive in the changing automotive sales landscape. MAX Digital came to join the conversation and demonstrate their unique automotive software solutions. If you weren’t able to attend, here’s a look at what you missed from MAX Digital at the 23rd Digital Dealer conference.

Recap of Digital Dealer 23

Anyone involved in the auto industry can see how much it’s changed. Customers do hours of research online before even stepping into the dealership. In this information age, your dealership’s online presence is your most powerful merchandising tool. Digital Dealer provided dealerships the information they need to hone this tool.

Attendees had the opportunity to gain insight at over a hundred different educational sessions, panels, and addresses throughout the conference.

  • Attribution
  • Industry disruptors
  • Effective merchandising
  • Vendor-dealer relations

How to Turn Your Sales Team into Product Experts

We're having a great time at #DD23! Come by booth #713 & see how we can help you #StopTheDrop

— MAXDigital (@MAXdigitalLLC) September 19, 2017

MAX Digital’s Senior VP of Strategy and Innovation, Patrick McMullen, led one of these educational sessions. McMullen’s session addressed how dealerships could turn their sales staff into product experts.

The average auto shopper does 14 hours of online research before he or she stops by your dealership. These customers often come in knowing more about the car they’re looking to buy than your sales team. Not able to defend the pricing, these salespeople often need to drop the price to make the sale.

McMullen showed how dealerships can prepare their sales team to become experts on every car on the lot. By having the information to respond to every concern, your sales staff can build trust with customers and protect your profit margins.

Free Demos at the MAX Digital Booth

The educational session wasn’t the only opportunity attendees had to see MAX Digital. MAX had a booth set up where dealer representatives could learn more about the MAX Digital automotive merchandising platform.

MAX offered free demos, providing a first-hand look at our platform. MAX’s software helps enhance dealership’s VDP’s, creates and distributes quality ads, and arms your sales staff with the information they need to become product experts.

Even if you missed out on the conference, you don’t need to miss out on learning about MAX Digital. Schedule a demo and experience how our platform can help your dealership.

Don’t Miss Out the Next Time

MAX Digital is proud to have been a part of Digital Dealer 23. Make sure you don’t miss your next chance to see MAX in person. Follow our blog, Facebook, or Twitter to find out where we’re going next.

Make sure to save the date for Digital Dealer 24, which will be held April 10-12 in Orlando, Florida.