How to Elevate Your Dealership’s Engagement to Boost Your Bottom Line

December 13, 2021

Your bottom line has always been a priority. Whether you are trying to hold more gross or avoiding the race to the bottom, your dealership needs to be a well-oiled machine that operates on all cylinders. From end to end, integrating an advanced level of engagement between staff, leadership, solutions, and customers will set you up for success. Having this provides new opportunities to enrich the sales process in such a way that improves the overall customer experience. The key is to create touchpoints that resonate with consumers. Think of the entire lifecycle of a car. From the moment you inspect and appraise a vehicle to the second it hits your showroom floor, you need to have various solutions in place that help you best engage in a manner that boosts your bottom line.

Start by streamlining how you inspect and appraise vehicles. A proper solution for trade-ins will raise closing rates, maximize earnings, and increase overall customer satisfaction. Successfully obtaining this level of service all depends on your engagement with products and staff. Deploy a tool that puts your customers in the driver’s seat. Walk them around their vehicle and explain its true value. In the end, a quality solution for trade-ins has the potential to bring you an average of a 47% increase in front-end gross post-launch. That’ll have a direct impact on your bottom line.

After you acquire vehicles, it’s critical that you merchandise them appropriately. Engage your dealership with a rich data platform to automate your listings. Through working smarter, you streamline your ad writing process and get your vehicles on the market quicker. Leverage a library of existing vehicle traits and automate your ability to generate ads that are written for consumers to buy, not just browse. The best part is that you get to engage with your team and technology to utilize mobile photo upload capabilities.

Finally, a digital showroom is an excellent option for elevating the engagement between your staff and your customers. With an advanced solution in place, you empower your salesforce to exceed customer expectations. Information will be easily accessible from anywhere on your lot. Create engagement opportunities between your staff and consumers by providing content that generates three times more engagement than the typical dealer VDP. Your staff becomes instant experts capable of engaging with consumers to do what your dealership wants most...boosting your bottom line.

Elevating your dealership’s engagement is a clear-cut way to boost your bottom line. As the year comes to an end, now is the time to integrate new and progressive technologies into your roadmap for the next 12 months. From top to bottom, invest the time and money into acquiring new inventory by appraising vehicles properly, merchandising them correctly, and selling them like superstars. The automotive retail industry is poised for a great year. Many are making predictions for 2022, so now is the time to strike while the iron is hot.

The best part of preparing engagement to boost your bottom line in the new year is that you don’t have to do it alone. MAX Digital is your partner for building solutions and relationships that will lead to your success. Not sure where to begin? Schedule your free consultation today and discover all the places a partnership with MAX Digital can take your dealership.