How to Improve Your Reputation in the Marketplace

March 10, 2021

As a dealer, your name is your livelihood. Modern times have only further enforced the importance of reputation. Because of this, everything you do on your lot, website, and social properties will be scrutinized. A bad customer experience can haunt you for quite some time. People are ardent when it comes to trusting in the reviews and ratings from others. You know this though, and you probably strive to create an inviting atmosphere for your customers. There is no simple equation for achieving a stellar reputation. It comes from hard work, perseverance, and knowledge. But how do you get to that level of creating a world-class customer experience?

The best place to start is by investing in next-generation solutions for sales enablement and inventory management on your lot. Properly deploying tools in this manner will allow you to best connect with your customers on a variety of levels. For instance, utilizing a digital showroom places a wealth of knowledge directly into the hands of your salespeople. As you know, modern customers come on to your lot after having done a significant amount of research. If they outgun your salespeople with questions, then your reputation will likely falter. A negative review will accompany a poor customer experience. Empower your sales team and exceed your customer’s expectations with a digital showroom.

Beyond that, streamlining the trade-in process will only put a smile on your customer’s face. In this situation, you are empowering the consumer with a collaborative tool that delivers an enhanced experience. It’s not only them who benefit, but you as well. Your store will see a rise in closing rates, maximization in earnings, and an increase in overall customer satisfaction. Your reputation will be intact while the customer is put in the driver’s seat. A proper solution for creating a memorable trade-in experience should include a walkaround app that helps your customer understand and feel fully included in the appraisal process. Together, you can evaluate the aspects of the car that drive overall value.

Specifically for your inventory, next-generation tools can bolster the image of your dealership. Imagine deploying a solution that can analyze millions of VINs daily including OEM window stickers. Your used car inventory will stand out to the customer as they can directly access all of the original information and packages included for the vehicle. Even if they don’t purchase, they will be delighted in knowing that you cater your lot to their needs. When you consider an inventory management system, look for one that utilizes robust desktop and mobile solutions, and equips your team with end-to-end visibility of your entire pre-owned operations process. Customers will be impressed with the depth of your ability to deliver an all-star customer experience.

Lastly, embolden your customers to have an excellent experience by deploying an elevated merchandising platform. A rich data system will automate your vehicle listings and bring traffic to your lot. The process couldn’t be simpler. Properly executing on this provides a next-level customer experience. This portion of the sales process is highly visible. So, you need to do everything in your power to create a memorable shopping experience for your customers. Your reputation depends on it.

When it comes to your dealership, you need to operate at a high level. Every tool you use, every solution you deploy, every system you utilize needs to be next generation. For your store to be successful, consider software solutions that are stackable and agile. The customer experience must be at the forefront of your mind. At the end of the day, your reputation will either shine or be slammed as a result. Always keep their buying journey in mind. The more you make them smile, the more they will tell their family and friends. You need a partner who can deliver next-generation sales enablement tools and inventory management solutions. Schedule a free consultation with MAX Digital today.