How will you Handle Your Lot this Holiday Season?

December 8, 2020

It’s the end of the year. Thanksgiving has come and gone. We made it through Black Friday and the holiday season is in full swing. And while the new year is right around the corner, now is the time to break out the giant bow. That’s right. ‘Tis the season for retail, and automotive retail is a large part of that sentiment. Your lot is likely to look a tad different this holiday season, but that won’t stop you from doing what you do best: selling cars.

Traditionally, November and December can be powerful times for your dealership. Consumers are after the ultimate deal to end the year. Perhaps they are searching for a gift for a loved one or even for themselves. In either event, it is critical that your dealership is prepared as best as possible to handle the increased traffic to your lot.

Now more than ever, your staff will need to be ready to field an onslaught of questions from customers. Treat each customer and transaction with care. Consider your entire approach for automotive merchandising during the holiday season. You already go above and beyond to market deals and merchandise to your audience. Bring that same enthusiasm by providing advanced tools that will empower your workforce while also delivering an unparalleled customer experience. In conjunction, these two pieces will bring a wow factor to your dealership. If you haven’t already, give yourself the gift of sales enablement tools this holiday season.

The best part of having an advanced solution for automotive retailing and merchandising is that they stack well with one another. Deploying a solution for a digital showroom is a great start to delivering that elevated customer experience. But pairing it with a tool to help manage the trade-in and appraisal process will only elevate you to new levels. Your customers will be on your lot this holiday season looking to level up to a new vehicle. In doing so, they will likely be wanting to get out of their older model. Use this as an opportunity to properly educate your customer on the true value of their car while also beefing up your own inventory.

Lift the curtain and let them into the inner workings of how the appraisal process works. Show them real-life examples of comparables to their car while providing transparency into pricing. Taking an honest approach to trade-ins will have your staff looking like superstars. And on top of that, it will also help you hold more gross on every transaction. As there is likely to be an uptick in sales this time of the year, every dollar counts. Sales enablement tools are the solution you need to bring in more money on every car you take in and every car you sell. Stop leaving money on the table this holiday season.

On top of that, now is the time to get your data in order. While there is still a focus on this last month of sales, you still have an opportunity to turn your inventory management around. A proper solution won’t leave you out in a snowstorm. Rather, inventory management should help you dig yourself out of a rut. Get the information you need to load your lot with the best vehicles possible. Insights to what’s selling and what’s not will only further help you successfully merchandize your inventory.

Take charge this holiday season and empower your dealership to be the best on the block. Give your staff a leg up with the information and data they need to do their job the best they can. Deliver a customer experience that consumers won’t find anywhere else. Make this your best month by gifting your store with advanced tools for sales enablement and inventory management. Not sure where to start? Schedule a demo today and let us help you out this holiday season.