Leverage Data to Make Smarter Decisions on your Lot Today

November 29, 2021

Let’s face it, when it comes to selling cars, the automotive retail industry has changed a lot over the last year or two. It seems that every so often, a disruptor comes around and dramatically alters the way that we do business. But through all the chaos and interruption comes clarity. You see, the automotive industry is resilient. This has been proven year after year. And with this resilience comes a better understanding of how to sell more vehicles and hold more gross. The reason for this evolution is that as we move forward with technology, we are able to capture more data.

Clean data is the differentiating factor for your dealership. The cleaner your data, the smarter the decisions you can make for your lot. That is easier said than done. But for many, capturing better data is starts by utilizing dynamic solutions. For inventory management, you need a system that joins deep market data with your sales history. Doing so provides you the ability to stock, price, and appraise vehicles to match your local market demand. You are given highly customizable attributes. And you can methodically target the years, makes, and models that will most likely sell from your location. That’s what leveraging data for smarter decisions truly looks like.

On top of that, having better data allows you to accurately price inventory to reflect true market value. This is more important than ever before. As the market continues to ebb and flow, you need to have the best data available to have your back. Beyond that, having better data helps you to appraise and price with precision across the full inventory cycle. Making smart decisions on your inventory is as easy as obtaining the best quality data available for your dealership.

When attracting traffic to your lot, data plays a massive role. Operating smarter is a necessity as a result. So, you need a solution that monitors millions of vehicles for sale by dealers across the United States. This allows you to leverage a refined data platform to automate your listings and attract shoppers to your dealership. In conjunction with that, a proper system gives you data consistency across all systems. Third party sites, your CRM, and DMS are united in harmony. Your systems shine when your data is top notch.

At the end of the day, better data powers better results. Today’s automotive shoppers are searching for every detail to fuel their decisions in purchasing a vehicle. Your lot needs to provide consumers more opportunities to engage with your inventory.  More details mean your vehicles are visible to more shoppers, as buyers search beyond traditional make and model.

Additional details create more engaging landing pages and VDPs across site experiences.
Step into the next generation of moving selling vehicles by adopting a solution set that is data rich. This allows you to make smarter decisions on your lot. The best part is that you don’t have to do this alone. MAX Digital is your go-to partner for obtaining data from the cleanest feeds possible. You get to provide customers with more opportunities to get the information they desire closing more deals at the highest gross possible. Ready to learn more? Schedule your free consultation today!