MAX Digital Announces Access to OEM Window Stickers at No Additional Cost

June 11, 2020

FirstLook inventory management clients gain access to millions of Monroney stickers

CHICAGO — June 11, 2020— MAX Digital, a leading data-driven software provider for automotive dealers, announced that it has included access to over thirty-five million OEM window stickers within their inventory management system.

Easy access is available through the appraisal and eStock Card functionality within the FirstLook interface across sixteen OEM brands including Ford, Chrysler, Jeep, Dodge, Ram, Hyundai, INFINITI, Volkswagen, Nissan and more. There is no additional fee to access this additional information.

"Now it's more important than ever to be great at understanding the full value of your vehicles. This data is especially useful where details were not previously available and now access to the original window stickers can fill in any gaps in package level data and more," said MAX Digital Executive Vice President Mike Cavanaugh.

"While coverage varies across brands, we are confident we have one of the largest collections of window stickers available and are proud to include access without any increase in cost. We strive to provide our clients the best merchandising data and you will see more product enhancements over the weeks to come," shared Ryan Walker, Vice President of Product and Engineering.

The Monroney sticker was created to provide a minimum mandatory standard of detailed information available for all new car buyers. Now, FirstLook users have this level of detail for their used car teams across a sizable selection of vehicle inventory.  

FirstLook customers can learn more about access to window stickers here >>

About MAX Digital
MAX Digital creates experiences that drive success. Guided by a deep understanding of the car buyer and the opportunities in retail environment, MAX delivers award-winning inventory management and people-friendly digital retail solutions that work. With unmatched vehicle merchandising data, advanced analytics and extensive consumer testing, MAX helps dealerships thrive by exceeding the rising expectations of today’s car shoppers. For more information visit

Media Contact
Kim Evenson | | 312.492.1002

Related content:  FirstLook | New: Access to Window Stickers for MAX FirstLook Customers | Meet Our Team