MAX Digital Launches Smart Trade Valuation Tool

November 19, 2019

MAX Trade Value leverages superior market data for quick and easy valuations

CHICAGO — Nov. 19, 2019 — MAX Digital, has launched MAX Trade Value, a smart valuation tool that leverages deep market data to provide a quick and positive customer experience valuing a trade-in online. This new tool in the digital retailing suite was requested by and developed in partnership with dealers. User testing helped make it simple and intuitive for customers.

“Shoppers want to get a quick estimate and understand the support for that estimate at a glance,” said Ryan Walker, MAX Digital VP of Product & Engineering. “MAX Trade Value takes seconds to use and supports customers on their way to purchase.”

Early in the shopping experience, consumers want to get a quick estimate without any strings attached of what their trade-in might be worth. MAX Trade Value is designed to deliver that easy instant feedback online. This product joins the portfolio of tools that improve the full buying experience including the leading showroom collaboration tool for trade-ins, MAX My Trade.

MAX Trade Value attracts and engages interested shoppers on dealer websites, delivering highly qualified leads. MAX Trade Value is available to all dealerships, as part of an existing full partner package with MAX Digital or may be purchased individually with a wide range of integrations.

“We are consistently looking to understand where car shoppers have barriers to purchase today and how we can knock those down with a better experience,” added Walker. “The integration we are able to achieve for dealerships, helps shoppers get the answers they need today and sets up a positive buying experience in-store.”

For more information on MAX Trade Value visit

Media Contact

Kim Evenson
(847) 858-6097

About MAX Digital

MAX Digital creates experiences that drive success. From award-winning inventory management to people-friendly digital retail solutions, MAX provides deep consumer understanding, advanced analytics, and superior experiences designed to delight customers, empower teams and maximize profits. MAX Digital was named Dealers’ Choice top inventory management system for 2019 in Auto Dealer Today, for more information visit