MAX Digital Names Mike Cavanaugh as Head of Strategic Partnerships

April 20, 2018

CHICAGO — April 20, 2018 — MAX Digital, a premium end-to-end software provider for automotive dealers, announced today that Mike Cavanaugh will be the company’s new Head of Strategic Partnerships. Cavanaugh will be responsible for building strategic partnerships with OEMs and other vendors serving the automotive industry.

Cavanaugh has more than two decades of automotive experience that began by working with his father at a dealership in Detroit on weekends and after school. He spent eight years as a trainer, territory manager and director of sales at Credit Acceptance, an auto finance company providing automotive loans and other related products to dealers. Cavanaugh last served as Chief Operating Officer at CARite, a national network of car dealers and one of MAX Digital’s current customers. Under his leadership, CARite grew from nine to 25 stores and into one of the top brands serving consumers with credit challenges.

“I have worked with Mike for years and built a great relationship with him while he was at CARite,” said Brad Kruse, MAX Digital Senior Vice President, Business Development & Head of Revenue. “Our entire team is thrilled that he will help MAX Digital expand our strategic partnerships and continue our trajectory as a preferred digital retailing platform in the industry.”

Cavanaugh also served in the Marine Corps and completed two tours of duty in Iraq. He is a graduate and MBA recipient from Northwood University in Michigan, which offers a curriculum specifically tailored to careers in the automotive industry.

“This is a dream job for me. I have been passionate about helping the automotive industry evolve and grow, and working with dealers to tackle some of the toughest industry challenges. That commitment to the industry is what I have admired most about MAX Digital,” said Cavanaugh. “While at CARite, the MAX Digital team and their product offering really stood out among the other sea of vendors in automotive.”

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About MAX Digital

MAX Digital provides cloud-based software and mobile applications to the automotive industry. As the industry’s premium end-to-end software solution for automotive dealers, MAX Digital empowers thousands of dealerships across the U.S. to manage inventory, increase gross profits and sell more cars through digital retailing. Founded in 2011, the MAX Digital suite of products includes FirstLook, an inventory management platform, MAX Ad®, a best-in-class content generation and distribution system, MAX for Website®, a vehicle value and content creator for dealer websites, MAX Digital Showroom®, a real-time sales tool for desktop and mobile that builds trust and transparency with customers, and MAX Path to Purchase™, an innovative software that removes hassle for customers and provides a streamlined car shopping process. For more information visit