MAXDigital Releases Innovative Software Platform to Embrace Customers’ Natural Path to Purchase

March 22, 2018

CHICAGO — March 22, 2018 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today a first-of-its-kind sales solution, MAX Path to Purchase™. This innovative software removes hassle for customers and provides a streamlined car shopping process, resulting in more sales and higher profits. The new platform will help managers reduce sales staff turnover, keep sales teams within a customer-focused framework, and reduce haggling.

Many dealerships are looking for ways to adapt their sales processes to meet the needs of the customer. According to a January 2018 Dealership Process and Turnover Survey conducted by MAXDigital, 41 percent of participants said they are considering changes to their sales process in the next 12 months. The top drivers behind a sales process change found were the potential for higher close rates, increased customer satisfaction (CSI), and reduced sales team turnover.

“The results of our survey show that dealers are changing business processes to better align with the way consumers want to shop for cars,” said Steve Fitzgerald, Chief Executive Officer, MAXDigital. “With MAX Path to Purchase, we are in sync with what dealers are thinking about to remain competitive.”

Fitzgerald continued, “MAX Path to Purchase results in increased sales efficiency while also providing a shopping experience that customers have come to expect in the internet era. With this new solution, dealerships will be equipped to retain more front-end gross, obtain higher CSIs, and reduce sales staff turnover by increasing employee success.”

MAXDigital is providing product demos of MAX Path to Purchase at NADA Show 2018 in Las Vegas March 22-25 at booth #4138C.

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About MAXDigital
MAXDigital provides cloud-based software and mobile applications to the automotive industry. As the industry’s premium end-to-end software solution for automotive dealers, MAXDigital empowers thousands of dealerships across the U.S. to manage inventory, increase gross profits and sell more cars through digital retailing. Founded in 2001 with the FIRSTLOOK inventory management product, the MAXDigital suite of products includes the innovative MAX Ad®, a content generation and distribution system, MAX for Website®, a vehicle value and content creator for dealer websites, MAX Digital Showroom®, a real-time inventory and pricing tool for desktop and mobile that builds trust and transparency with customers, and MAX Path to Purchase™, an innovative software that removes hassle for customers and provides a streamlined car shopping process. For more information visit