Northwood University Students Embrace Sales Technology at Annual Auto Show

November 1, 2018

MAX Digital’s Executive Vice President, Mike Cavanaugh with Northwood University senior, Todd Hinton at Northwood University International Auto Show.

Northwood University Students Embrace Sales Technology at Annual Auto Show

CHICAGO — November 1, 2018 — MAX Digital, a premium end-to-end software provider for automotive dealers, empowered Northwood University students during their annual student-led auto show by providing free access to its MAX Digital Showroom software. More than 70 students used the software on their phones and tablets in order to better communicate detailed information about each vehicle to attendees.

"MAX Digital was a great tool to have for show weekend. It allowed my team to be very versatile, especially when team members needed to switch from a Corvette to a Traverse in a moment’s notice,” said Northwood University Junior Brooklyn Nelson and team captain. “It was also a great confidence booster. It served as an aid for those who didn’t have a high level of knowledge about the Chevrolet line-up and definitely gave them the confidence to get out and interact with show-goers all weekend."

The Northwood University International Auto Show, which took place October 12-14, 2018, is North America's largest outdoor new car show. It is 100 percent student-run and includes more than 500 vehicles from more than 65 manufacturers. More than 60,000 visitors from the local community and across the country attend every year.

“These students are whip-smart and they pick up technology faster than you can imagine. The auto industry is changing rapidly and this generation is ready, willing, and able to keep up,” said MAX Digital's Executive Vice President and Northwood alumnus, Mike Cavanaugh. “My Northwood education has propelled me into a successful automotive career so it was incredibly fulfilling to be able to work with and train today’s students on the power of technology when selling vehicles.”

Northwood University, located in Midland, MI, offers a curriculum specifically tailored to careers in the automotive industry.

The MAX Digital Showroom provides detailed information about every vehicle at the dealership, making it easy for anyone to be a product expert. It helps salespeople speak with confidence about the value of each car, building trust and avoiding unnecessary discounts in attempt to make a sale.

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About MAX Digital

MAX Digital provides cloud-based software and mobile applications to the automotive industry. As the industry’s premium end-to-end software solution for automotive dealers, MAX Digital empowers thousands of dealerships across the U.S. to manage inventory, increase gross profits and sell more cars through digital retailing. Founded in 2011, the MAX Digital suite of products includes FirstLook, an inventory management platform, MAX Ad®, a best-in-class content generation and distribution system, MAX for Website®, a vehicle value and content creator for dealer websites, MAX Digital Showroom®, a real-time sales tool for desktop and mobile that builds trust and transparency with customers, and MAX Path to Purchase™, an innovative software that removes hassle for customers and provides a streamlined car shopping process.