The Pot of Gold Secretly Hiding in Your Dealership

March 17, 2021

There is no easy way to say it, but there is a rainbow leading customers directly to your lot. At the end of the rainbow is a pot of gold. The best part? The gold can be shared by you, your staff, and your customers. We all know that the sales process is a mixture of luck and hard work. It consists of opportunity and preparation. So, you need your rainbow to shine as bright as possible to find that pot of gold. It will unlock more traffic to your lot and website, an increase in sales, and an overall improvement for the customer experience. You might be asking (or demanding) to know where exactly is that pot of gold. The answer: your digital showroom.

Nobody can downplay the importance of digital retail. The customer experience extends beyond your shop. It includes everything from your social media platforms to your advertising. At any given moment, consumers are looking for and researching your inventory. Your goal should be to deliver on that next-level experience. Particularly with a digital showroom for sales enablement, you receive an automotive tool that allows you to sell smarter during every customer interaction.

On top of that, you will increase your overall sales. As a web page solution, a digital showroom drives more engagement over the typical dealer page. Customers will spend more time researching your website because they will be learning more information about your inventory. When they do step on your lot, they will be a more highly qualified lead. The time spent wandering through aisles of cars will decrease. And what’s more is that when the customer does have a question, your sales staff will be better equipped to address any comments or concerns. Digital showrooms are a surefire way to get ahead of your competition.

As mentioned earlier, a digital showroom is a great tool to turn your sales staff into superstars. A big reason for this is the advanced training opportunities. Specifically, as a training tool, a digital showroom equips your sales team with information based on accurate and available data. The knowledge gained by using this solution will help your staff best learn the products while providing them an opportunity to operate as a true team.

At the end of the day, you will hold more gross on every vehicle transaction. A digital showroom provides a richer experience on both sides of the ball. You gain the ability to illustrate true value, which will help build trust. This applies to every stage of the buying journey. You can establish pricing in a manner that is favorable as it will be supported by the inclusion of third-party sources including Kelley Blue Book, Black Book, and J.D. Power. The customer will also instantly be able to see original MSRP for OEM packages, as well as vehicle history reports and detailed market value comparisons.

A digital showroom truly is your secret pot of gold. Deploying a proper solution helps you better engage with your customers, best train your staff, sell more cars, and hold more gross. Every aspect of your dealership will see improvements, especially since a digital showroom can integrate with other applications to make real-time updates and make additional functionality seamless. If you are looking for your lucky charm, you’ve found it in MAX Digital. We are capable of bringing synergy to your lot with our stackable suite of solutions. Schedule your free consultation today to learn more.