Top 5 Tricks for Leveling the Playing Field for the Second Half of the Year

May 26, 2021

We are rapidly approaching the halfway mark for the year. The first part was riddled with surprises, so it will be interesting to see where the automotive industry goes from here. Specifically for dealerships, there is only so much that can be controlled. That’s why it is critical that dealers holistically think of the sales process and develop a technology roadmap suited to bring success. Now is the time to invest in next-generation solutions for inventory management and sales enablement for your lot. Here are the top 5 tricks to help you level the playing field.

5. Advanced coaching and training

Education is your best friend on the lot. Recognize that your customers are going to come to your dealership with a wealth of knowledge. They will already know the trims and packages that they want. Your salesforce can’t miss a beat when discussing these features. Empower your staff with a digital showroom and watch them flourish as product experts who can seal any deal.

4. Superior sales enablement

The car buying process continues to evolve, and the bar is high. You need to provide an intuitive, transparent shopping experience that empowers your staff to be proactive. Enable the sales process to be a two-way street. Provide information at important touchpoints and observe as consumers grow in engagement.

3. Hybrid sales environment

More and more, automotive retail is going digital. It is your responsibility to recognize this and create touchpoints for consumers to engage with you. Deliver online options that augment your brick and mortar properties. For now, the future is a marriage between both options. So don’t neglect either one.

2. Next-generation inventory management

Managing your inventory is crucial to your success. What you put on your lot dictates what moves from your lot. Spend the time identifying what consumers are looking for and stock your lot with those products. Be aggressive with acquiring new inventory and engage your customers with transparency and honesty.

1. Merchandising made easy

With so many technologies available, you must embrace solutions that lead you into the next generation. Merchandising your inventory is key. Couple inventory management with sales enablement and you will create an ecosphere capable of stocking your lot and delivering an enhanced customer experience.

Not all things are equal in the automotive industry. There are ups and downs all across the board. With advancements being made in how technology impacts inventory, now is the time to be proactive in how you approach digital retailing. Pay special attention to how your stack of tools is helping you to be successful. Leverage deficits into opportunities.

The best part is you don’t have to do this alone. MAX Digital is your partner for navigating the uncertainty of the rest of the year. Set up your free consultation today and learn how MAX’s suite of solutions is capable of setting you up for success.