What Dealers Need to Know About Millennial Women Car Buyers

June 12, 2019

To attract more millennial women car buyers, dealers must modernize their process to make it less stressful and more customer-friendly. Decrease the time it takes to complete a purchase and be as transparent as possible. Capturing this generation of buyers early in their car buying experience can mean long-lasting relationships that drive profits for your dealership for years to come.

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1 2018 Mintel Car Purchasing Process, U.S.

2 2019 Women’s Car Buying Trends,